MCM #302: The 2 ways to use in-store location

Mobile Commerce Minute Episode #302:

Targeting a customer while they are in a store is set to become a big business and for good reason. Emerging technologies like Apple’s iBeacon and other low energy Bluetooth-enabled (BLE) beacons are descending and may seem complicated and imposing however there are 2 very distinct ways they can be used. What will emerge is a deeper set of data that will help shape the future of retail just watch out for that creepy line, you don’t want to cross it…

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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