MCM #301: Mobile’s influence in choosing a bank

Mobile Commerce Minute Episode #301:

Does mobile influence what bank we put our money into? A recent study by Harris Poll on behalf of BancVue highlights the influence mobile has on the emerging mobile generation and how they decide which of the banks they will form a long-term (often lifetime) relationship with. The simple fact is that mobile does have a say in this – a very big say.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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