Mobile Commerce Minute Episode #300:
Is there a disconnect between the technology that retailers are looking to deploy inside their stores and the likelihood that it will be used by their customers? It is a known fact that most retailers are far behind the curve when it comes to mobile – it is often their customers that are more savvy and more advanced when it comes to the devices they carry – but is that about to change? Apple’s iBeacon technology and NFC may be reshaping the retail landscape but are consumers interested in being watched, prodded and pushed this way? Are WE as consumers ready for this? A recent study by Retale paints the current picture and we highlight some of the key findings here.