MCM #299: And the top barriers to mobile shopping are…

Mobile Commerce Minute Episode #299:

What do shoppers want when it comes to a mobile shopping experience? How about simply speeding the process up? A new study by Insights Now and Catalina (that can be found here) shows us what really matters when it comes to the mobile savvy shopper. I think we can all relate to speeding up the shopping process (and not just replacing an existing cumbersome process with another) but the real insight is what the consumers DON’T want an app to do…which seems to be EXACTLY what most retailer apps focus on…

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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