The marketer’s guide to the mobile web vs mobile app debate

Mobile Marketing Minute Episode #11:

This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the “one web” concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and implementing. You probably should watch this…

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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