Why you should start using push notifications in your app

Mobile App Minute Episode #004:

The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push.

This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn’t easy. It isn’t simple. In fact, it is the most precarious piece of an app’s lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch – or chance.

*Peggy’s report on Push can be found here.

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

With Rob Woodbridge and Peggy Anne Salz

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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