Macy’s goes all in on beacons

Mobile Commerce Minute Episode #381:

In a first of what will likely be many companies diving headfirst into beacons, Macy’s has announced a huge rollout of 4000 beacons across their stores in the United States. They are doing it in partnership with Shopkick and Chuck has all the details of this monster initiative here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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