Location-based causes

Welcome to episode #212. On the show: Live deals on posters; TGI Fridays’ drone attack; Health Insurance benefits with Misfit; Search as signal by Mindshare and Google; Leave your stuff at the Hyatt – in Australia; Maps on clothes with Monochome; Feed America with Jawbone and Quaker Oats; Pop-up Libraries; Smart screens by Photon and Panasonic; eBay Australia’s 24-hour Christmas Windows.

This Week in Location Based Marketing Episode 212

Recorded: December 12, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


This episode is brought to you by:
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Show Notes:

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Top stories of the week

1. Very.co.uk teams with Vizeum and Posterscope for Christmas deals 5:20
2. TGI Fridays – Trouble with drones 6:55
3. Oscar Health Insurance teams with Mistfit for biometrics based rewards 11:20
4. Mindshare and Google team up to develop “Search As Signal” 13:50
5. Grand Hyatt Melbourne – “Leave It At Hyatt” program 16:05
6. Monochome‘s geoprint clothing 18:45
7. Jawbone + Quaker Oats Challenge for Feeding America 21:05
8. Librariers Without Borders + UNHCR create Ideas Box, Pop-up Library 22:20
9. Photon + Panasonic team for smarter screens in the future 26:12
10. eBay Australia creates 24-hour Christmas Windows 27:45

Top stories:
1. Bricks and clicks 33:50
2. Locations for causes 40:25

Resource of the week
Public Perceptions of Privacy and Security in the Post-Snowden Era 48:30

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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