Just what is the real reach of beacons today?

Mobile Commerce Minute Episode #427:

How many people do beacons really reach today? That’s the question that Chuck tackles on this episode. We are starting to see audited, authenticated numbers and those numbers are growing. From third party apps tapping into the beacons inside a Lord & Taylor to Estimote’s incredible pool of developers, there is no doubt that we are being rapidly blanketed by a cozy cover of beacons. The beacons are there, what’s their actual human reach. Watch the episode.

With Rob Woodbridge and Chuck Martin

Subscribe to this podcast: Video Audio

 

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */