How the Internet of Things can solve a niche problem – with Robin co-founder Sam Dunn


If you ask a room full of people what the definition of “Internet of Things” is you will most likely get a room full of different answers. Not variations of the same answer but completely different answers. So says Sam Dunn, co-founder and CEO of Robin, a company focused on making offices smarter.

Sam and his twin brother Zach have been thinking about the Internet of Things problem for a while and decided to focus on something that we all do far too often: Have meetings. Rather than spread themselves thin as the world tries to define what IoT is, they chose a niche and began using the technologies that make up the broad Internet of Things world to solve a pain we have today. Robin was born.

This episode covers some serious ground starting with the formation of the company, partnering with his twin brother, defininging a product, transitioning from a services company, finding advisors and investors and then finishing with a flurry of IoT talk.



Key takeaways from this episode. Click on the link and the video will take you to that clip

1. What is Robin? 2:55
2. How did the company emerge 3:40
3. The “Robin” experience 7:00
4. Why build it? 8:00
5. What is the benefit of using Robin? 12:00
6. Do you become the “UBER of boardrooms”? 15:00
7. What the process in building the company? 17:30
8. The funding process 19:00
9. About the transition from a services company to a product company 21:25
10. How did you meet your advisors? 22:50
11. Making money from a blog led to your first advisor 26:00
12. When did you figure out that you could work with your brother 27:50
13. Twins as a marketing tactic? 31:45
14. How did you determine who would be CEO and CTO? 33:20
15. Why is the Internet of Things a software problem? 35:30
16. Is the revenue there for software companies in IoT? 40:30
17. Will there be an IoT OS? 43:50
18. THE problem today with the Internet of Things 46:55
19. Favourite apps that Sam uses today 51:00
20. What company do you wish you founded 54:20


Transcript coming soon!

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About Sam Dunn
Sam Dunn RobinA Boston-based entrepreneur focused on design & tech. I build products at One Mighty Roar, a company started with my twin brother, Zach.

I’m proud to work with people I learn from on a daily basis. Together we’ve built Build Internet, a popular industry blog and You Rather, a massive debate platform.

Now we’re building Robin. It’s software for your building and it makes work delightful.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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