Mobile Commerce Minute Episode #444:
The shopping season – between Black Friday and the end of Boxing Day – is where all retail strategy is tested. The work everyone has done over the entire year comes down to this span. This is where profits are made, companies survive, thrive or dive. Up until this period, most retailers are sitting in a sort of death zone and now is there chance to accelerate profits and, well, create some breathing room for themselves at the same time.
This is also the time that all the mobile strategies and advertising and beacon implementations and audience development and customer relationships get tested. So how is mobile faring? The latest Affiliate Window survey shows that it is playing a more active part in the buying process than ever before. Chuck summarizes as only he can.