HBC goes all in on beacons

Mobile Commerce Minute Episode #415:

In an unprecedented move, HBC is deploying beacons into every single Lord & Taylor and Hudson’s Bay Company store in the US and Canada by the end of November. The reason? It worked so well in their trial rollout. How well? Watch the episode to find out as well as a few other big retailers starting to jump into beacons as well.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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