What happens after the beacon is when it gets interesting…

Mobile Commerce Minute Episode #421:

Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at how beacons fit in the long game. Beinto has recently partnered with Gimbal to use beacons to capture consumer behavioural data in real-time and use it later to serve up more relevant ads and product offerings. Chuck calls this post-beaconing and he goes into detail about that here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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