These are the global Mobile hierarchy of needs

Mobile Commerce Minute Episode #424:

A new study by AT Kearney examines the global consumer’s motivation to get online and, of course, Chuck breaks it down for the mobile crowd here. The simple truth is that all of us, in any country, age category and economic status have different reasons, habits and patterns for mobile use. That being said there are commonalities that have emerged and that’s what the focus of this episode is on.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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