Gestures, crisps and Stuart Smalley’s playbook


Welcome to episode #204. On the show: SideSwipe’s gestures; FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences; Lufthansa’s augmented premium seats; Yondr’s phone-free zones; Ikea’s motivational mirror. Plus, what happened to Hailo and why RFID in a world of beacons.

This Week in Location Based Marketing Episode 204

Recorded: October 18, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Show Notes:

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Top stories of the week

(starts at 5:40)

1. SideSwipe lets you control your phone with gestures (5:40)
2. FritoLays turns bus shelter into vending machines (London) (10:15)
3. Pinpoint by Foundbite – geographic guessing game (13:25)
4. Geofeedia raises $3.5M, Adnear gets $19M (16:25)
5. TomTom launches online navigation (18:50)
6. Chico’s launches RFID at 13 stores (21:40)
7. Loopd launches new tracking tools for conferences (25:25)
8. Lufthanse launches AR app for premium economy (30:20)
9. Yondr creates phone free zones for concerts (35:50)
10. Ikea’s Motivational Mirror (42:20)

Deep-dive Discussions:
1. Product-level tracking: Supporting sales staff, inventory (49:50)
2. Hailo pulls out of North America (56:00)

Resource of the week:
Geolocation technology based services to spike in Asia Pacific region (61:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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