Mobile Commerce Minute Episode #433:
Malls are quickly becoming the petri dish for mobile marketing experimentation. They are unique in the world of retail because they themselves are a destination so the question begs: How do the stores in the malls attract the people hanging out at the malls? One company (StepsAway) is hoping that the free in-mall WiFi is the answer and they have started rolling out their service in a number of Taubman malls across the United States. Chuck gives us a quick rundown on what they are doing and what this means for retailers and malls alike.