Mobile Commerce Minute Episode #373:
Back to school the event was only dwarfed this year by back to school the shopping event. In what is sure to be a sign of things to come for the serious shopping season ahead, mobile played in important role in getting kids equipped for school. Chuck gives us the final word on the latest (and last) study on this subject brought to us by Affiliate Window. If this is any indication of things to come, watch out.