How far will you drive for a back to school deal?

Mobile Commerce Minute Episode #363:

It turns out there is a limit to the distance that most of us will travel to get a deal. According to the latest back-to-school research done by Thinknear, that limit is 15 miles. The research also highlights how back-to-school shoppers use their mobile devices to help them find the deals and choose products – while in the store and out. Chuck highlights the key findings here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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