Everyone’s hooking up + Ryan Craver on beacons


Welcome to episode #209. On the show: LINKNYC replaces payphone with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Groupon acquires in-store analytics company Swarm; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta; United Airlines adds to Miles menu. Our guest is Ryan Craver talking HBC/Lord & Taylor beacon deployments.

This Week in Location Based Marketing Episode 209

Recorded: November 22, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Show Notes:

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Top stories of the week

(starts at 7:00)

1. LINKNYC – payphones with WiFi and smart ads 7:10
2. Radio Shack back to their roots with Little Bits 10:00
3. LivingSocial launches “Connect” for merchants / Groupon acquires Swarm 13:00
4. Snapchat partners with Square 18:00
5. WholeFoods creates Wise Wood 20:45
6. Spotify partners with Uber 23:55
7. Target partners with PointInside for Black Friday 25:30
8. Shazam + Adspace networks 28:40
9. United Airlines lets loyalty members use miles for food 30:45
10. Promodriver – Russia 35:00

Special Guest: Ryan Craver of HBC 38:00

Top stories:
1. Testing software partnerships 44:35
2. Maker movement hits IoT for kids 56:00

Resource of the week
Placeable NatLo 150

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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