Bringing the gesture economy to your television screen.
When I say augmented reality you immediately think of Tom Cruise and those epic scenes in the movie Minority Report. Since those scenes burst into our conversation we’ve been trying to replicate what what we saw.
A small company with a global footprint is doing just that. They are starting small – with the stationary screen in most of our living rooms, the TV. Their solution is a small box you connect via HDMI that turns bits into things you can push around. The company’s name is SeeSpace, the product is called InAir and I connected with Dale Herigstad, one of the co-founders, a 4-time Emmy winner, in their offices in London to talk augmented reality for the home and beyond.
Support this initiative on Kickstarter here.
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Key takeaways from this episode. Click on the link and the video will take you to that clip
1. Going from an Emmy to augmented reality 1:20
2. What problem are you trying to solve with InAir? 2:30
3. What does InAir do? 4:30
4. How important has mobile been in the “gesture economy”? 6:00
5. How much of your work on Minority Report was based on pure imagination or emerging technology? 8:50
6. Does imagination trump technology innovation? 11:40
7. What content works best for this type of offering? 13:20
8. What happens after InAir? 14:45
9. Why are you doing so well with Kickstarter? 16:45
10. When will you launch the product? 17:45
About Dale Herigstad
Dale is a thought leader on the future of media consumption in an interactive and “many-screen” world of increasingly rich media interfaces.
With an extensive background in Broadcast Design and branding, he was creative director of on-air design and branding for the three CBS Sports Winter Olympics broadcasts in the 1990s. Having his roots in the rich media approach to design in TV and film, he has pioneered a unique spatial approach to designing navigation systems for Interactive TV and connected screens. The work begins to blur the line between television, games and web, a concept he calls “New Television.”
Dale was a part of the research team that developed the visionary gestural interfaces that first appeared in the film Minority Report, and is now leading development work in the rapidly emerging world of gestural navigation for screens at a distance. Screens have always defined unique spaces, and, particularly with advancements in stereo 3D projection and advanced AR, information can occupy these spaces. Spatial context is becoming increasingly important in design that is no longer flat: space and place are the new frontiers of design.
Dale has an MFA from California Institute of the Arts, where in 1981 he taught the first course in Motion Graphics offered to designers in the United States. He served on the founding advisory board of the digital content direction at the American Film Institute, and was an active participant in the development of advanced prototypes for Enhanced TV at AFI for many years. Dale received one of the first ITVT Interactive TV Leadership Awards and has won four Emmy awards.
Dale was co-founder of interactive agency Schematic, which recently merged with three other agencies to become global powerhouse Possible Worldwide where he currently serves as Chief Interaction Officer.