Elise Neel of MapQuest on what it’s like to be a 47-year old upstart

Here’s a quick clip from the RetailLoco conference in Chicago with Elise Neel, head of sales at MapQuest. It is no secret that MapQuest is fighting to make a comeback in this market saturated with Google and Apple. Can this scrappy 47-year-old born-again startup capture the imagination of the market? Elise thinks so. Here’s why.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */