Why The Economist launched their daily smartphone app Espresso – with Digital Editor Tom Standage


The Economist recently launched a daily edition for smartphones called Espresso. It is a subscription-based 1100 word app that brings the top news stories – written by The Economist writers – to the small screen every single day. This is a very interesting move by a weekly magazine who have been pioneers in using digital properly for their business.

Tom Standage is the Digital Editor at The Economist and he spent some time going into the reasons they built this app, his observations about the media industry and what technology he is paying close attention to that will impact his business going forward.



Key takeaways from this episode. Click on the link and the video will take you to that clip

1. What does the digital editor do for the Economist 2:00
2. Are mobile users different in the UK versus North America? 5:00
3. The reasons for Espresso 6:45
4. Why charge for it? 13:15
5. What comes next for the Economist? 16:55
6. The main difference between Espresso and other news services? 20:00
7. Why build your own platform and not use other services live Flipboard? 21:30
8. Technology you are keeping an eye on 25:50


Click here to download the transcript

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About Tom Standage
Tom Standage EconomistTom Standage is Digital Editor at The Economist, overseeing its output on digital platforms, and is the editor-in-chief of its website, Economist.com. He previously served as Business Affairs Editor, Business Editor, Technology Editor and Science Correspondent. Tom is also the author of six history books, including “Writing on the Wall: Social Media—The First 2,000 Years”, the New York Times bestseller “A History of the World in Six Glasses” (2005), and “The Victorian Internet” (1998), a history of the telegraph. He holds a degree in engineering and computer science from Oxford University, and is the least musical member of a musical family. He is married and lives in London with his wife and children.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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