How consumers use their phones inside and outside of the store

Mobile Commerce Minute Episode #418:

Have you thought of your in-store mobile strategy as different from your out-of-store mobile strategy? When it comes to retail and commerce, both are required. Why? Chuck answers that as he highlights the results from a new study by Retale on the behaviours of consumers while they are in-store versus out of store here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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