Mobile Commerce Minute Episode #442:
If you are looking for mobile payment success look no further than the quick serve restaurants in your area. They have been very early adopters of mobile technology – from mobile advertising to mobile coupons to mobile payments and now mobile ordering. While everyone else looks directly at payments – which aren’t sticky – fast-food restaurants like Starbucks, Chick-Fil-A and Subway have been focused on the things that lead to payments. This makes their apps sticky and successful. Chuck gives us the state of mobile ordering and payments in the QSR world – lots of lessons to be learned from what they are doing.