Build it for a cause or they won’t come

Welcome to episode #196. On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room colour based on the movie. Our deep dive stories are why you should build for a cause; Why cash is king and Digital hacking the real life.

This Week in Location Based Marketing Episode 196

Recorded: August 24, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Audio version

Show Notes:

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Top stories of the week

(starts at 9:10)

1. Discover – navigation tool for the blind
2. Earshot raises $1.7M / DoubleDutch gets $19M
3. Apple patent turns your phone into car locator
4. Lays chips partners with UberRush for Urban Picnic
5. Future smartphone screens could correct vision automatically
6. Lionel Messi projected running in Barcelona
7. Vemory app
8. Stylebored – trading fashion recommendations for cash
9. Omote’s “Living Makeup”
10. Netflix hack changes room colour based on the movie you are streaming

Deep-dive Discussions:
1. Building for a cause (39:35)
2. Cashback for Sharing (47:20)
3. Digital Hacking the real life (54:50)

Resource of the week
Whitepaper: Understanding FARIS Technology (60:45)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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