Beacons are working…here’s proof

Mobile Commerce Minute Episode #437:

Do beacons work? Do they help customers find product? Do they help stores sell more product? Do they make customers more loyal? Do they increase basket size? Do they annoy customers? Do they build businesses or break them? Boston-based Swirl Networks – the company responsible for some of the largest retail beacon rollouts in North America has some answers and they are good — very good — for the early adopters.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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