How beacons play in the path to purchase

Mobile Commerce Minute Episode #423:

Chuck visited New York based Verve to hear how they see where beacons play in the consumer path to purchase. What came of it is summarized in this episode and may signify the emergence of a new way to categorize beacons in retail: Passive vs. active. Whatever the terminology, perhaps what this really means is the the end of dreaded mobile banner ad and the start of the “mobile advertising as a valued service” era.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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