Beacons make the McDonalds McChicken fly

Mobile Commerce Minute Episode #446:

In late October, McDonalds got into the beacon game. Not all McDonalds, just 17 of them in the Columbus, Georgia area. The results were good enough to prompt them to expand the rollout to another 263 locations. Chuck summarizes the results from the first 17 stores and answers the question about why beacons and why not just hand out coupons instead.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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