Beacons had better be on retailer’s Christmas shopping list

Mobile Commerce Minute Episode #395:

Without adding to the hype around beacons this shopping season, beacons are going to be HUGE for retailers in the coming months. With a number of high-profile tests and deployments underway, this coming Christmas shopping season will be the ultimate test of beacons for retailers, consumers and cash registers across the globe. Chuck highlights a recent report by eMarketer and their view on this emerging beacon world.

With Rob Woodbridge and Chuck Martin

Subscribe to this podcast: Video Audio

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */