Mobile Commerce Minute Episode #395:
Without adding to the hype around beacons this shopping season, beacons are going to be HUGE for retailers in the coming months. With a number of high-profile tests and deployments underway, this coming Christmas shopping season will be the ultimate test of beacons for retailers, consumers and cash registers across the globe. Chuck highlights a recent report by eMarketer and their view on this emerging beacon world.
With Rob Woodbridge and Chuck Martin
