Apps don’t belong on our watches

Why are we so app-obsessed? Why do we need to add apps to everything? There are 2 million apps in the various markets, many more inside the world’s enterprises and the last place on earth we need more of them is our wrists. The wearable industry has a chance to upend the “app economy” by redefining what is needed at the end of our arms or in our shoes or woven into the fabric we wear or sit on. Let’s not let this seamless and beautiful machine-to-life integration be destroyed by icons on a screen. Let’s get smart and make it a unique and useful experience. Please…

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Adam Saverian

    Totally disagree. Why would anyone limit innovation in this way? In addition, the biometric, and payment, functionality you mention ARE essentially applications. I look forward to seeing how innovative developers will change our lives for the better.

  • Rob Woodbridge

    Thanks for the comment Adam Saverian – even if we don’t completely agree 🙂 I see your point but are apps really innovation? The watch is a different medium than a smartphone and should be treated that way. Web browsing is optimized for big screens, apps are optimized for smartphone screens and neither are optimized for the wrist.

    We’ve seen this with the transition from big screen web experiences to smartphones – hence mobile-optimized web sites. Why should we treat the small and unique screen on our wrists as just another app receptacle? I get that notifications are “apps” in a way but the smarts that go into their creation and contextual display is where innovation will happen. No?

  • Adam Saverian

    I didn’t mean to infer that applications themselves are innovative. What I meant was that developers can develop innovative apps for use on smart watches. To say that applications are optimized for smartphone screens doesn’t take into account that applications have been around much longer than smartphones. An application is any program designed for a specific application (i.e., use-case) that isn’t part of the operating system itself. Application software is nothing new. Smartphone applications will differ from smartwatch applications, but any computing device requires applications to be useful. Wether those applications are notifications, stopwatches, health monitors, traditional games, or new social interactive games that developers are yet to create. I look forward to seeing what people come up with. I have some ideas of my own.

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