Here is the 90/10 rule for mobile sales

Mobile Commerce Minute Episode #436:

Here is the definitive number for you in the ongoing “mobile app versus mobile web” battle being waged in retail provided by Skava: 90% of revenue comes from the mobile web. That is a crazy high number that really does show the importance of nailing that experience for your customers. The problem? If you are a retailer you still need both the mobile web AND a mobile app – unless you can afford to give up the other 10% of revenue (and 15% of visits) that come via the app. These numbers, and more, are what we cover in this episode.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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