8 mobile analytics tools to convert browsers to buyers

Mobile Marketing Minute Episode #15:

Greg brings a great overview of the tools he used at Cabela’s in order to understand their customer flow – from interest to purchase – and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of discounts on certain products or having the right offer that brings them from the food court to your store are essential today. The tools and tactics we talk about in this episode helps to demystify this process.

It isn’t rocket science but it may feel like it sometimes. Our goal is to set you on a path that will help you more effectively convert the customers and potential customers you are already paying to reach. Close the loop with some of these suggestions.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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