Mobile Marketing Minute Episode #13:
SMS marketing can be misunderstood. It seems complex to get up and running and goes against the traditional view that marketing should reach as many people as possible all at once (which, in hindsight, seems absolutely ridiculous no?). The thing is that when you do SMS marketing properly and in context it is one of the most powerful and cost-effective marketing tools. Period.
Mentioned in this episode is Greg’s article, What Everybody Ought To Know About Text Message Marketing.
Here for you are the 5 reasons you can’t (and shouldn’t) ignore SMS marketing.