The 5 reasons you can’t ignore SMS marketing

Mobile Marketing Minute Episode #13:

SMS marketing can be misunderstood. It seems complex to get up and running and goes against the traditional view that marketing should reach as many people as possible all at once (which, in hindsight, seems absolutely ridiculous no?). The thing is that when you do SMS marketing properly and in context it is one of the most powerful and cost-effective marketing tools. Period.

Mentioned in this episode is Greg’s article, What Everybody Ought To Know About Text Message Marketing.

Here for you are the 5 reasons you can’t (and shouldn’t) ignore SMS marketing.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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