Mobile Commerce Minute Episode #374:
Coupons and mobile are synonymous with mobile shopping aren’t they? In fact, most of the early adopters for mobile shopping are consumers looking for deals. The funny thing is that what mobile brings to the coupon industry strays so far away from what a traditional coupon is that we should really consider changing their name. The reality is that the relationship between the coupon and mobile is growing and the impact over the next few years will be tremendous for those that embrace the changing landscape. What does that look like? Chuck gives us a glimpse here.