This is episode #1 of the European Edition of This Week in Location Based Marketing – a monthly look at the happenings of the location based marketing world in Europe and beyond. One this month’s show we talk about Lufthansa, PayPal, Weve and Spotify, plus our first ever LBMA roundtable with Asif Khan, PJ Verhoef and Paul Doran and 2 astounding guests in Daan Weddepohl, founder and CEO of Peerby and Jessica Butcher, co-founder and CMO of Blippar. Good thing this is only monthly!
European check-in with LBMA Amsterdam and London chapters featuring Asif Khan (Toronto), PJ Verhoef (Amsterdam), Paul Doran (London) and Rob Woodbridge (5:10)
1. Lufthansa tries with their Blue Legends App based on Foursquare (30:14)
2. PayPal turns window shopping into shopping in Amsterdam (34:34)
3. Weve launches their location-based display ads (46:52)
4. Spotify partners with Orange (49:30)