This Week in Location Based Marketing European Edition #1: The mighty European Roundtable

This is episode #1 of the European Edition of This Week in Location Based Marketing – a monthly look at the happenings of the location based marketing world in Europe and beyond. One this month’s show we talk about Lufthansa, PayPal, Weve and Spotify, plus our first ever LBMA roundtable with Asif Khan, PJ Verhoef and Paul Doran and 2 astounding guests in Daan Weddepohl, founder and CEO of Peerby and Jessica Butcher, co-founder and CMO of Blippar. Good thing this is only monthly!

Episode 1

Recorded: January 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Show highlights:

European check-in with LBMA Amsterdam and London chapters featuring Asif Khan (Toronto), PJ Verhoef (Amsterdam), Paul Doran (London) and Rob Woodbridge (5:10)

Top Stories

1. Lufthansa tries with their Blue Legends App based on Foursquare (30:14)
2. PayPal turns window shopping into shopping in Amsterdam (34:34)
3. Weve launches their location-based display ads (46:52)
4. Spotify partners with Orange (49:30)

Interviews

Daan Weddepohl, founder and CEO of Peerby (37:20)
Jessica Butcher, co-founder and CMO of Blippar (54:24)

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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