This Week in Location Based Marketing #161: Let there be POWER!


Welcome to episode #161. On the show: KLM launches LocalEyes; Borderlands 2 adds in-game QR codes; Capital One partners with Push Point Mobile; Highlight launches 2.0; Mother’s Sense does good marketing; Apple files patent for restaurant ordering and reservations; C1 Cafe delivers food through pneumatic tubes. Our resource of the week looks at Twitter’s impact on Radio. The Mobile Minute with Chuck Martin focuses on Applebee’s move to at-table tablets. The app of the week is Google Location History Browser and the special guest is Lou Mintzer, VP Product Development at HomeSnap.

Episode 161

Recorded: December 24, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Applebee’s brings tablets to the table (6:35)

Special guest of the week: Lou Mintzer, VP Product Dev at Homesnap (24:55)

App fascination of the week:: Google Location History Browser (9:40)

Top news of the week

1. KLM launches LocalEyes Twitter service (12:55)
2. Borderlands 2 game adds QR codes (17:22)
3. Capital One partners with Push Point Mobile (21:41)
4. Highlight raises $4M and launches V2.0 (39:15)
5. Mother by Sen.se (45:00)
6. Apple files patent of restaurant ordering and reservations (49:02)
7. C1 Cafe (New Zealand) burgers to your table via pneumatic tubes (53:45)

Resource of the week: How Twitter Has Impacted Radio (56:50)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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