This Week in Location Based Marketing #160: Live from MoDevEast

Welcome to episode #160. On the show: We are LIVE from MoDevEast in Washington DC. University of California Berkeley tests image-based indoor location; Qualcomm’s Gimbal sensors hit the street; Westjet surprises and delights the world; Mojiva partners with Retailigence; Tetley tests holographic help; Argo Tea uses Twitter for barista tips; Pitney Bowes partners with Twitter. Our Mobile Minute with Chuck Martin looks at what we do with our phones while in the store. The Resource of the week features INC Magazine’s Wearable Computing Boom. Our funding news focuses on Momenfeed, Estimote and Shopify. Our special guest is Barg Upender, founder of Mobomo.

Episode 160

Recorded: December 12, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: What do we do with our phones inside the store? (3:35)

Special guest of the week: Barg Upender, founder of Mobomo (18:40)

App fascination of the week:: HeyDay (5:40)

Top news of the week

1. University of California Berkeley tests image based indoor location (8:55)
2. Qualcomm releases Gimbal sensors (11:15)
3. Westjet amazes passengers with Santa campaign (14:08)
4. Mojiva partners with Retailigence (28:40)
5. Tetley uses virtual assistant / Argo Tea uses twitter to tip baristas (30:25)
6. Pitney Bowes partners with Twitter (34:40)
7. Funding news: MomentFeed raises $5.5M / Estimote gets $3.1M / Shopify $100M (37:30)

Resource of the week: Inc. Mag – Wearable computing boom (43:55)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Silver Imp

    Hi Asif and Rob great show as ever really loving it live adds so much extra dimension to the whole set up. Great information and resources! Great job, Cheers 😉 Bonnie

  • @silverimp:disqus – THANK YOU Bonnie! We really enjoyed doing it in the same room. Trying to do that more often if possible. Is there something we could be doing to make the show better? Any thoughts would be appreciated.

    It would be GREAT if you could head over to iTunes and give us a rating:

    Thank you!!!

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