This Week in Location Based Marketing #158: Location-based toxic sludge


Welcome to episode #158. On the show: Toronto-based Flybits builds context into directions for the City of Ottawa; PropertyShark maps toxic materials in New York City; British Airways marries planes and billboards; Bon-Ton goes all Agent 99 on us with NFC shoes; Placecast works with Aha Radio to bring context to deals; Rehabstudio gives us the storefront of the future. In our Mobile Minute, Chuck Martin gives us the different shopping habits of PC and mobile users; Our resource of the week focuses on the difference between NFC and QR codes; Our app of the week is SilverIMP from Scotland; Our special guest is VistarMedia co-founder Jeremy Ozon.

Episode 158

Recorded: December 1, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: The difference between PC and mobile shopping (7:55)

Special guest of the week: Jeremy Ozon, co-founder of Vistar Media (28:40)

App fascination of the week:: Silver IMP (10:05)

Top news of the week

1. The City of Ottawa launches the Flybits platform (14:10)
2. PropertyShark‘s interactive map of NYC toxic sites (20:10)
3. British Airways digital billboard for Magic of Flying campaign (24:22)
4. The Bon-Ton launches NFC-enable shoe marketing campaign (39:50)
5. Placecast brings location-based deals to your car (47:10)
6. +Rehabstudio’s vision of the Storefront of the future (52:40)

Resource of the week: Comparing QR codes with NFC (58:15)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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