This Week in Location Based Marketing #157: Of beacons, previsits and (location based) bombs

Welcome to episode #157. On the show: Placecodes helps you find your Friendly’s ice cream; Macy’s deploys ShopBeacon from ShopKick; PlaceIQ announces PIQ and PreVisit; Pinterest adds Place Pins; Bombsquare opens your city to virtual war against real friends; Philips and Desso create light transmissive carpet. Our mobile minute with Chuck Martin looks at the impact mobile and location will have on Black Friday; Our app of the week is Spraffl from Scotland; Our resource of the week shows that we are more apt to give up our location than our browsing history; Our special guest is James Smith, Chief Revenue Office at Verve Mobile.

Episode 157

Recorded: November 22, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: The impact of mobile on Black Friday (11:00)

Special guest of the week: James Smith of Verve Mobile (32:05)

App fascination of the week:: Spraffl (13:55)

Top news of the week

1. Placecodes partners with Friendly’s Restaurants (18:35)
2. Macy’s deploys Shopkick‘s new ShopBeacon feature (22:25)
3. PlaceIQ announces PIQ Analytics and Previsit (28:25)
4. Pinterest adds Place Pins (40:55)
5. Bombsquare lets you battle your friends for your city (43:55)
6. Philips & Desso create light transmissive carpets (47:30)

Resource of the week: Mobile Users More Willing to Share Location Than Browsing History (53:25)

Supplementary Content: The full interview with James Smith for your viewing pleasure

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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