This Week in Location Based Marketing #155: Pinpointing, knocking and reducing the cheese

Welcome to episode #155. On the show: Decawave brings indoor location accuracy down to 10cm; Tesco face-scans and targets ads in 450 gas stations in the UK; Amazon payments brings location-based ads; Drinks4You rolls out a loyalty card for bars while Drink Advisor Bar Finder helps find your next drink; AutoTrader partners with Chatmeter to help marry social and local; L’Oreal hopes to sell product in the subways of New York City. Our Mobile Minute focuses on the increasing customer service demands brought on by mobile. Our product of the week is Knock. Our resource of the week looks at using mobile to attract and retain customers. Special guest this week is Janet Hawkins of Opterus.

Episode 155

Recorded: November 10, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: The mobile customer service challenge (8:55)

Special guest of the week: Janet Hawkins of Opterus (36:30)

App fascination of the week:: Knock (11:50)

Top news of the week

1. Decawave launches indoor location chip with 10cm accuracy (16:04)
2. Tesco launches face-scanning targeted ads at 450 gas stations (23:10)
3. Amazon Payments heading towards location-based ads (29:35)
4. Drinks4-You loyalty card for bars / Drink Advisor Bar Finder (47:20)
5. AutoTrader partners with Chatmeter (52:15)
6. L’Oreal Intelligent Color Experience on the MTA in New York (61:20)

Resource of the week: Attracting and Retaining New Customers with Mobile Technology (67:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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