This Week in Location Based Marketing #154: All your locations are belonging to us


Welcome to episode #154. On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; ESRI’s Geography of Horror; Google maps Arlington National Cemetery; Yihaodian launches 1000 augmented reality stores. Plus, our resource of the week looks at cross screen as the new “mobile first”; The app of the week is Findery; Our mobile minute featuring Chuck Martin explores the in-store opportunity and our special guest is Pete Erickson, founder of Modev and Disruptathon.

Episode 154

Recorded: November 2, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: In-store targeting moves merchandise (12:20)

Special guest of the week: Pete Erickson, founder of Modev and Disruptathon (28:00)

App fascination of the week:: Findery.com (15:00)

Top news of the week

1. Spindle brings payments to K-Cups in the office (17:35)
2. Mozilla launches location based service (20:15)
3. Tide combines vine video with digital out of home (DOOH) (24:45)
4. Aptilo – free wifi for location ads in Peru (37:37)
5. ESRI’s Geography of Horror map / Google maps Arlington National Cemetery (40:10)
6. Yihaodian launches 1,000 virtual augmented reality stores (45:45)

Resource of the week: Cross Screen Is The New Mobile First (48:53)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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