This Week in Location Based Marketing #152: Location IS the new super power


Welcome to episode #152. On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; Asda brings 3D printing to the grocery store. Our special guest is Karl Martin, founder and CEO of Nymi – makers of the wearable ECG device used for identification. Our resource of the week looks at the upcoming wearables market explosion.

Episode 152

Recorded: October 18, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Special guest of the week: Karl Martin, founder & CEO of Nymi (20:25)

Top news of the week

1. Zumigo launches transaction fraud platform (6:48)
2. Mobiquity Networks uses proximity to market Spider-Man: Turn off the dark live show in New York (10:08)
3. Shazam makes it’s way into bricks and mortar (13:10)
4. Trafi raises $500K to map the unmapped (30:05)
5. Google’s Mobile Meter App tracks in-app and mobile browsing behaviours (35:25)
6. Asda does 3D printing in store as a Christmas promotion (41:35)

Resource of the week: Wearables Market To Explode (46:00)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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