This Week in Location Based Marketing #151: Run to the beat. Run to the store. Run to take cover.


Welcome to episode #151. SpyMeSat makes it easier to know when to wear your aluminium hat; Retailigence brings offline pickup to online purchases; Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger; Fooda brings hyper local food into your offices. Plus Chuck Martin reminds us that it will be another mobile Christmas in our Mobile Minute; The most effective local mobile targeting strategy in our resource of the week; Run to the beat of the right song with our app of the week, TempoRun; Special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing.

Episode 151

Recorded: October 11, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: It’s starting to look like another mobile Christmas (7:35)

Special guest of the week: Dave Roesch, Director of Marketing Atlantic City Convention and Visitors Authority (24:15)

Location fascination of the week: TempoRun (9:50)

Top news of the week

1. SpyMeSat App – tracking imaging satellites from your smartphone (13:50)
2. Retailigence launches Reserve Online (16:23)
3. Jack In The Box goes hyperlocal with timed Pandora campaign (20:38)
4. Netclearance launches multimode indoor location beacon (32:07)
5. Disney researchers develop finger power energy harvesting technology (35:13)
6. Fooda – Virtual cafeteria for the office (39:30)

Resource of the week: The Most Effective Local-Mobile Targeting Strategies (46:00)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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