This Week in Location Based Marketing #150: Dressing like JT


Welcome to episode #150. Rogers has a busy week launching alerts and partnering with Sprint on the connected car; Citi Field tests Apple’s iBeacon; Placeable helps you “Plot” your data; Metaio gives us car manuals in Google Glass; Footlocker gives you 46 quadrillion shoe choices; EyeQuant raises money to take eye tracking into the real world. Our mobile minute with Chuck Martin focuses on how mobile payments will be a more natural part of our day; Our resource of the week is an infographic entitled Mobile Commerce is Growing; Our special guest is Jonathan Treiber, CEO of RevTrax.

Episode 150

Recorded: October 4, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Mobile Payments Throughout the Course of a Day (6:50)

Special guest of the week: Jonathan Treiber, CEO RevTrax (28:50)

Location fascination of the week: Memoir (10:15)

Top news of the week

1. Roger’s launches shop Alerts and partners with Sprint for the connected car (15:30)
2. Citi field tests Apple’s iBeacon (22:15)
3. Placeable launches “Plot” data visualization tool (27:23)
4. Metaio launches Google Glass based car manual (36:15)
5. Footlocker uses kiosk to let consumer design their own New Balance shoes (42:24)
6. EyeQuant raises capital to take online eye tracking into the real world (45:40)

Resource of the week: Mobile Commerce Is Growing – Infographic (49:32)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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