This Week in Location Based Marketing #149: One giant leap (backwards) for location

Welcome to episode #149. On the show: DoubleDutch closes $10M and regroups; Dying for a Stella? There’s a (new) app for that; WordLogic Reach launches; Millennial Media partners with Placed and Neustar and, boom, value is created; Joingo Places launches (and we wish it would stay just above the stratosphere); Gap lays out their “three screen” strategy and come SO close. Our Mobile Minute with Chuck Martin focuses on the future of retail search. Our special guest is Cree Lawson, founder and CEO of Arrivalist. The resource of the week takes a look at public safety as the killer app for location based services.

Episode 149

Recorded: September 27, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Photo search replacing text search? (8:15)

Special guest of the week: Cree Lawson, founder & CEO of Arrivalist (22:58)

Location fascination of the week: StickNFind (4:50)

Top news of the week

1. DoubleDutch closes $10M and focuses on the core (10:23)
2. Stella Artois’s – Le Bar Guide (13:52)
3. Launch of WordLogic Reach (20:40)
4. Millennial Media partners with Placed & Neustar (30:30)
5. Launch of Joingo Places (34:45)
6. Gap targets all “three screens” (40:26)

Resource of the week: Public Safety is the ‘Killer App’ for location based services (47:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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