This Week in Location Based Marketing #148: Forget location, it’s about couriers, couriers, couriers

Welcome to episode #148. On the show: We get some insight from Asif’s trip to Europe; Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google. Featuring A Mobile Minute with Chuck Martin on B2B companies finally understanding mobile, special guest David Shalaby of TapTrack on the future of NFC, our resource of the week – a Lowe’s case study and app of the week Basewarp.

Episode 148

Recorded: September 21, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Is B2B finally waking up to mobile? (9:48)

Special guest of the week: David Shalaby, co-founder of TapTrack (32:30)

Location fascination of the week: Basewarp (12:17)

Top news of the week

1. Facebook launches “Telco Outcome Measurement” (16:23)
2. Zipments gets $2.25M (21:50)
3. ExactTarget adds location-based platform (26:42)
4. Electrical Safety Authority partners with DMTI (41:45)
5. Launch of SpeakGeo (43:50)
6. Intersec partners with Weve (50:00)
7. Bump acquired by Google (52:45)

Resource of the week: Lowe’s case study (55:00)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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