This Week in Location Based Marketing #147: 2 motes over-easy with a side of iBeacon please

Welcome to episode #147. On the show: Placecast’s new mobile ad platform; Bing partners with Local Corp; Audi brings public desire and reward to the Mini in London; Estimote powered by iBeacon is just the start of the mote world; Coca-Cola’s Positivity Wall; PayPal taking their hands-free payments to the masses; The Pew report on location based services is revealing; Chuck Martin’s Mobile Minute gives us the Cool vs. Creepy scale for location based marketing.

Episode 147

Recorded: September 14, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: The Cool Vs. Creepy Scale In Mobile Shopping (24:50)

Location fascination of the week: Rove by Zetrip (7:13)

Top news of the week

1. Placecast’s new mobile AD play (10:23)
2. Bing partners with Local Corporation (15:00)
3. Audi’s Mini “Here’s to you” campaign in London (20:08)
4. Estimote + Apple iBeacon (27:46)
5. Coca-Cola’s positivity wall (36:12)
6. PayPal tests hands free payment (39:50)

Resource of the week: Pew Location Based Services report (46:15)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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