This Week in Location Based Marketing #146: I sing the body authentication


Welcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware’s successful in-store basket conversion; and special guest Ryan Golden of Moasis.

Episode 146

Recorded: September 6, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Special Guest: Ryan Golden, co-founder and CEO of Moasis (28:45)

A Mobile Minute with Chuck Martin: Segmentation by device is coming (4:45)

Location fascination of the week: The history of 10,000,000 buildings in the Netherlands as an interactive map (7:30)

Top news of the week

1. Nymi – turns heartbeat into password (10:41)
2. OnOurRadar.org – training reporters in emerging economies. (19:20)
3. Toopher.com using location as 2-factor authentication (location-based mobile audience targeting) closes $2M (25:50)
4. Microsoft acquires Nokia – but the real story is what they DIDN’T get (36:45)
5. Gucci partners with Google Maps to map the inside of their Milan store (44:10)
6. AirPatrol launches ZoneAware WiFi (49:15)

Resource of the week: ACE Hardware converts 49% of in-store shoppers with incentive – also increase average basket size almost 3X (52:30)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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