This Week in Location Based Marketing #145: Your average run-of-the-mill NFC-enabled table


Welcome to episode #145. On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; Ubimo closes $2m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young.

Episode 145

Recorded: August 30, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements

– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Special Guest: Nora Young, author (The Virtual Self: How Our Digital Lives Are Altering the World Around Us) and journalist (25:00)

A Mobile Minute with Chuck Martin: The biggest threat to your mobile strategy is… (4:25)

Location fascination of the week: CO Everywhere (7:50)

Top news of the week

1. Foursquare turning over a new leaf with proactive recommendations (12:12)
2. McDonald’s NFC Happy Table in Singapore (18:20)
3. Ubimo (location-based mobile audience targeting) closes $2M (22:05)
4. PGA Tour partners with Xirrus for outdoor WiFi (36:30)
5. JDS Uniphase launches location insight services (40:40)
6. 7Eleven invests in Belly 12.1M with Andreessen Horowitz (44:50)

Resource of the week: Top 100 Geospatial influencers (49:55)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • BluesBro

    Another great podcast thanks. You opened with a story about Foursquare. I was interested that they are offering the new feature first on Android. I’d love to know the percentage and number of users on Android vs iOS, because my experience is that while there are now more Androids out there, the percentage of apps being used per OS user is still higher on iOS. I’m just jealous because I have an iPhone.

    In regard to the hotel breakfast coupon on Foursquare where you had to go to reception to get a real coupon, that’s frustrating. One of the things that Foursquare does really well is produce free flyers for staff and for customers to be aware that there is a FB deal available.

    Facebook is getting bagged as a lost cause by many people down under because not many retailers or destinations use it. Part of the rationale is that it doesn’t scale well in comparison to US cities where there is high population density.

    As I mentioned in my blog http://luigicappel.wordpress.com/2013/08/26/on-snakk-media-derek-handley-and-kiwi-entrepreneur-success/ I was keen to help companies with setting up their Foursquare presence in New Zealand as a business model, but was stymied because Foursquare will not allow an ‘agency’ to have access to multiple accounts on behalf of retailers. As has been proven here, most retailers will not do it for themselves. We also don’t have the scale to support much in the way of branded location based apps outside of campaigns which is really frustrating for a location based evangelist such as myself.

    Anyway, violin goes back in its case and really enjoying your podcasts as always:)

  • Pingback: LBMA Podcast: Ubimo and Belly Funded, Foursquare’s Pro-active Recs | Street Fight()

  • @BluesBro:disqus – thanks for this great comment! Density is the key – no service can survive without it. It doesn’t mean that you need 1B people using your service, you just need the right product for the right users. Niche niche niche (unless you have $$ for marketing).

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