This Week in Location Based Marketing #144: Your dirty dirty data


Welcome to episode #144. On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Nuance launches their talking ads in Sweden; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code; What are the differences between North American and Europe when it comes to location based services?

Episode 144

Recorded: August 25, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements

– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Scanbuy and the plight of QR codes (27:35)

Location fascination of the week: Clinch (6:08)

Top news of the week

1. Google’s “Pay Per Gaze” (10:50)
2. GoDaddy acquires Locu (15:45)
3. Coors Light “Refresh the Night” campaign (20:15)
4. LocationInsight becomes Placeable (23:52)
5. Coca Cola “Movement For A Movement” campaign (30:38)
6. Nuance’s “talking ads” (34:56)
7. Apple acquires Embark (43:10)

Resource of the week: Location based services Europe vs North America (52:50)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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